Rural Season Review 2024-2025

Travelling around the Taranaki region in late Autumn, it’s easy to see why our home is considered some of the best rural country in the world. While many of us have endured a dry and challenging summer, it’s remarkable how quickly the land begins to bounce back with just a bit of rain and cooler temperatures, a clear sign of its underlying productivity.

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This season, we’ve seen dry conditions persist throughout the summer, posing real challenges for many of our farmers—particularly those in South Taranaki. Despite this, our farmers have remained resilient, managing their way through a difficult period while maintaining strong cow condition and consistent production levels.

During this period, we’ve also seen significant reductions in interest rates and record farm gate milk prices which has helped boost confidence across the farming sector. For rural property sales in Taranaki, this has translated into a clear uplift with sales activity increasing through the second half of 2024 and into early 2025. Buyer confidence has returned, and significant capital is beginning to flow back into the sector.

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