A clear and accurate description of what the business does. Demonstrate where the business is currently Opportunities for the future Executive summary Ownership and history - background of the business, and the reasons for the sale. Management organisation and control Staffing structure Product / service positioning Premises, facilities and lease details Competitors and customers - only disclosed if not sensitive Nature of operations - information on products, divisions, market share, research and development, accounting policies and major suppliers. Marketing, including social media, software use. Financial performance including the profit and loss accounts for the past 3 years Financial outlook including cashflow forecast SWOT analysis and business plan Detailed breakdown of tangible and intangible assets An information memorandum sets out all the relevant information about your business so that a prospective purchaser can appraise the opportunity that your business presents. It should be comprehensive and accurate, reflecting an honest picture of the business. A professionally prepared information memorandum (IM) is a strong marketing tool in the sale of the business and provides transparency to the purchaser. The business brokers at McDonald Real Estate will help you prepare this IM. The information Memorandum should show: - This will typically include: Following a Confidentiality Agreement being signed, further information will be released including: I N F O R M A T I O N M E M O R A N D U M
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